2. Pay-Per-Click Advertising (PPC): In PPC campaigns, advertisers pay a fee each time their ad is clicked. This method allows businesses to display ads on search engines or other platforms and target specific keywords or demographics.

3. Social Media Marketing: This involves using social media platforms like Facebook, Instagram, Twitter, or LinkedIn to promote products or services, engage with customers, and build brand awareness.

4. Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. It can include blog posts, videos, infographics, and more.

5. Email Marketing: This strategy involves sending targeted emails to a group of individuals who have expressed interest in a product or service. It can be used to nurture leads, promote offers, or build customer loyalty.

6. Influencer Marketing: Influencer marketing leverages the popularity and influence of individuals with a large following on social media. Businesses collaborate with influencers to promote their products or services to their audience.

7. Affiliate Marketing: In affiliate marketing, businesses partner with affiliates who promote their products or services on their platforms. Affiliates earn a commission for each sale or lead generated through their referral.

These are just a few examples of the types of digital marketing strategies available. Each approach has its own benefits and can be tailored to suit specific business goals and target audiences.